SONY BRAVIA XR98X90LU 98" Smart 4K Full Array HDR UHD TV with Google Assistant [5-year guarantee upon redemption]

KEY FEATURES

• Full Array LED, with improved local dimming - Full Array, local dimming screens increase the number of dimming zones, giving the processor greater control over the image’s brightness and clarity. With its newly designed dimming structure, the Sony BRAVIA XR98X90LU improves contrast and depth, bringing scenes vividly to life. For picture realism, this Sony 98 inch TV sets the standard in its class.

• Extended colour volume, with XR Triluminos Pro - Powered by the Cognitive Processor XR, XR Triluminos Pro reproduces the widest range of colours, in the most natural shades possible. 

• Less blur and smoother images - Sony’s XR Clear Image uses zone and frame analysis to minimise noise and blur. Keeping the millions of pixels in check, Sony’s XR Motion Clarity technology keeps the action flowing smoothly.

• IMAX Enhanced, Dolby Vision and Calman Ready - the BRAVIA XR98X90LU reproduces visuals, just as the creator intended. IMAX Enhanced and Dolby Vision compatibility help deliver cinematic vision. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels

• Works with BRAVIA CAM - the innovative camera that does so much more than just video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture brightness to best suit the lighting conditions. Sound is optimised, too, giving you clearer dialogue and more accurate tracking. 

• XR Surround and 360 Spatial Sound Personaliser for enveloping sound - XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.

• Google TV - Google TV makes accessing this Sony TV’s smart features a breeze. Providing access to over 700,000 movies and TV episodes and over 10,000 apps and games, Google TV covers all the Smart entertainment you need.

• Hands free control of your TV - this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, to.

KEY SPECIFICATIONS